PRISM helped our client – a large exporter to China – to tackle both its domestic and international concerns at once by providing its executives with a plan to meet any sudden disruptions head-on. We developed a detailed view of the company’s demand outlook in key Chinese markets, assessing consumer trends, government investment, and key policies to build a detailed picture of future opportunities from a customer and geographical perspective. 

PRISM also prepared key executives for trade disruption risks with an iterative wargame exercise, playing out plausible scenarios and considering in detail the reactions of relevant governments, customers, competitors and internal stakeholders. The result was a complete playbook that would carry the business through any of these outcomes.